Scientific Steps Group

Abstract
The purpose of the current study is to examine the impact of work-life balance (WLB) for Small and Medium Enterprises (SME) employers and their employees’ affective commitment (AC), as well as the role of collectivism as a moderator between these constructs. A questionnaire was applied to collect data from 276 practitioners working in SMEs in Palestine. Partial least squares structural equation modelling (PLS-SEM) was used to analyze the data. The numerical results showed a substantial influence of WLB on AC and that collectivism also played a role as a moderator in the relationship between these constructs. Additionally, the study found that collectivism moderated the WLB – AC relationship. The implications of this research suggest that enhancing AC levels can promote workplace balance. This study contributes to an understudied association between WLB and AC in Palestinian SMEs, where the concept of collectivism is rarely utilized in relation to WLB and AC.